A series of interviews with creative people we've come across on the web. Some are friends, some are strangers, but all are interesting.

Arnaud Icard, Flash Designer

Arnaud Icard, Designer

Play is a series of interviews with creative people we've come across on the web. Some are friends, some are strangers, but all are interesting.

To view more of Arnaud's work, visit his web site. View his flash piece for Loca Lola

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Arnaud Icard is an accomplished programmer and art director who has created designs for Volkswagon, Warp Records & Quentin Tarantino's movie Kill Bill Vol.1 to mention just a few.

His work is intelligent, modern, clean and inspiring. Please check out his websites and also the special flash movie he has created just for Loca Lola.

Paul: Name, rank and serial number?


PAUL: Do you think of yourself as a designer or an artist?

ARNAUD: No doubt, I'm a designer - and I don't consider I'm producing art. I work for clients, I'm paid to solve problems or / and sell more products, I work within teams, sometimes with people telling me what I have to do, otherwise telling people what they should do. To me, this is totally different to what an artist should experience. An artist is (or at least should be) free of any obligation. But this question is really complex as design has to deal with 'creativity' aspects. Is design art overall ? Well...

PAUL: What do you feel is the difference between the two (if any)?

ARNAUD: remember a debate in some old issue of Emigre magazine. I guess the answer to this question lies some where there. Hang on - yes, it's in issue #48 - an article by Kenneth Fitzgerald : 'Skilling saws and absorbent catalogs'. Well.. there's a quote i like very much : "It is clear that art is useless, that perceiver and artist are arrogant and indifferent... Art tells us nothing about the world that we cannot find elsewhere and more reliably. Art does not make us better citizens, or more moral, or more honest." Morse Peckham..

PAUL: Is design a thing, a result, a place, a philosophy? How do YOU define "design"?

ARNAUD: To me, it's essentially a craft. I'm unfortunately not able to say a lot more about this, thus telling this I feel there's a lot more to say... But being a designer myself (without fully understanding what it means) I'm not able to properly define my own sphere of influence : it's too close to me - i can't see it overall.

PAUL: What is the most embarrassing thing you have done?

ARNAUD: Professionally ? Some very very bad design pieces, from very badly designed software packagings to website-that-really-s*cks : I must confess I've done it all.

PAUL: What is the proudest moment you have experienced?

ARNAUD: I fear it didn't occurred yet! Seriously, it was the birth of my son Eliott - nothing professional there, it was a wonderful moment, yes at this moment of my life i felt proud, very proud.

PAUL: Do you regret anything you've ever done?

ARNAUD: Yes sure! Like probably anyone else, but this is very personal.

PAUL: Who was your first kiss with?

ARNAUD: A cute girl i can't remember her name. I was 6. It was weird and beautiful.

PAUL: Is there anything you do while designing, like listen to music or have the radio on in the background?

ARNAUD: I drink coffee. At least 1 cup / half an hour. I cannot do anything without an hot cup of real coffee (not this strange beverage Americans call 'coffee', no, real european 'café', believe me this is different!). I need a quiet workplace, too. Depending on the moment... I used to smoke a lot, too, but fortunately quit 2 years ago, doubling my daily dose of coffee instead. Not sure this is better.

PAUL: I'm borrowing this question from the last interview by Mia Hansen: Describe your workspace.

ARNAUD: My workspace...A clean desk, a stack of blank paper. A powerbook. Many books. Edward Hopper's 'Nighthawks'. An emigre poster. A postcard from Luc when he was in Tokyo. A picture of my son. Another picture of my son. A picture of my wife. A laser printer. Pens and paper. And old LC475 Macintosh. An old chair. The guide of the Year of Design 2003, from Barcelona, Spain. Printed Matter by Karel Martens. The Art of Looking Sideways by Alan Fletcher. A FedEx package, opened. '.Too' Copic markers and Staedtler Lumocolor pens. My wife's iMac just in front.

Interview By: Paul Lopes

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