There is a growing trend of more commonly boring or “ugly” industries becoming more focused on web design and UX experience.
Site like HVAC Basics for example, which covers heating, ventilation, and air conditioning informational content. Typically these types of sites have neglected web design and mirrored their less design focused industry.
I’m seeing sites like this pop up in a number of niches now, such as distribution, manufacturing, welding, warehousing and more.
It’s refreshing to see web design reach new heights and allow these industries to express themselves in new ways.
If you’ve seen similar, please share you best examples in the comments!